What unique value does your business create for the customers? Do you clearly understand what differs your business from the competition?
Many leaders lack a reliable and independent business partner to discuss these sensitive topics with. If your thoughts run in circles, you can benefit from an outsiders’ view.
I offer a professional perspective outside of your organization’s tensions or hierarchies, working towards the same goals, standing on the same side with you.
My job is to challenge your thinking. I am experienced leader with a background in multinational corporations and family owned businesses. I have the courage to raise the flag when needed, and inspire you to find your courage to make necessary decisions.
Together with you I will help you to evaluate your organization’s and partner network’s capabilities and culture to match the plans. As an outsider without any conflict of interest, I can offer an objective, holistic, and a customer-centric view to your strategic thinking.
Services – Leadership Advisory
Leaders often lack reliable discussion partners in their own organizations even though many business problems would benefit from a possibility to reflection. This is my service to you.
We may meet at my reception, discuss online, on the phone, or anywhere that suits you best. Once we have started, I will customize my service to fit your needs. I also offer my service to entire management teams, and board of directors.
My specialty is to focus on your company’s long-term goal and value proposition – the one given to your customers. It needs to be clearly defined, adapted and embraced through the whole organization. I will help you assess whether this is the case, and in case of problems, help you solve them and identify weaknesses.
Who is Anna Lundén?
I am an inquisitive generalist with vast experience in both B2B and B2C environments, specializing in premium business management. I was professionally brought up in multinational corporations, such as Ernst & Young, Nestlé, Nutricia, Cloetta and L’Oréal, but my roots are in the family business.
Hence, I have learned to respect customers’ needs and create business in renewing markets.
During my career, I have helped several brands and business units renew and create value to their customer.
“Anna’s background is a great combination of growing up in family businesses and gaining practical experience within multinationals in Finland. This is why she understands both strategy and tactics inside and out.”
“I have had the pleasure of working multiple times with Anna Lundén. Only a few other professionals in Finland has more up-to-date understanding and B2C strategic marketing skills than Anna. Anna combines her clever mind and resilient character with her passion to successfully help companies to thrive. She is kind of a sophisticated ‘badass’.”
“We chose Anna Lundén to help us to understand the current situation and the future goals of our corporate image. Anna helped us to tie our beliefs and values to our communication goals. She is exceptionally talented in figural intelligence, and thus comprehends issues in larger scale. She is a visionary strategist, who dares to challenge.”
With Tuija Seipell
Tuija Seipell, a business advisor and the chief editor of the world-famous design publication The CoolHunter.net, read by millions trendsetters around the world, mentors Anna Lundén in her work developing strinking business position strategies for her clients. The ambassador of design and customer centricity, Tuija Seipell also reinforces the team when international perspective and vast experience is needed best to serve clients.
Tuija Seipell is a Finnish born Canadian keynote speaker and business advisor, who is both passionate and inspiring. She is not afraid to talk about or express emotions, so her stories and examples stay with people, leading to change.
Tuija's expertise includes customer experience, travel, hospitality, design, retail, creativity, motivation and emotions (especially courage and hope). Her client list includes diverse global and multinational organizations such as Harley-Davidson, Nike and the EUROPARC Federation, plus various cities and government entities. She has also worked with numerous medium-sized and smaller organizations in various countries.
For the past 12 years, Tuija Seipell has been the editor of TheCoolHunter.net where her work is read by millions. Born in Finland, she has lived and worked in Canada for the past 36 years, the last 29 of them in Vancouver, British Columbia.